The 2017 Back-to-School Season is almost here!
August and September represent a crucial spending period for back-to-school shoppers, with last year’s BTS spend projected to reach an astonishing $75.8 billion! Research shows that clothing, electronics, school supplies and shoes were expected to lead the spending frenzy, with an average family spending up to $461 on back-to-school products.
Connected Interactive has partnered with Mastercard Advertising Insights to bring a turn-key back-to-school solution to the Canadian Market. With Mastercard Advertising Insights, advertisers can reach crucial back-to-school shoppers programmatically via four main taxonomies:
- Back to School Shopper- Office Supplies- Frequent Transactor
- Back to School Shopper- Electronics- Top Tier Spender
- Back to School Shopper- Children’s Apparel- Top Tier Spender
- Back to School Shopper- Department Stores- Frequent Transactor
Are you interested in utilizing the above Mastercard Data to reach your back-to-school consumers? Contact firstname.lastname@example.org today!