Connected Interactive Presents: The Mastercard Back-to-School Solution

The 2017 Back-to-School Season is almost here!

August and September represent a crucial spending period for back-to-school shoppers, with last year’s BTS spend projected to reach an astonishing $75.8 billion! Research shows that clothing, electronics, school supplies and shoes were expected to lead the spending frenzy, with an average family spending up to $461 on back-to-school products.

Connected Interactive has partnered with Mastercard Advertising Insights to bring a turn-key back-to-school solution to the Canadian Market. With Mastercard Advertising Insights, advertisers can reach crucial back-to-school shoppers programmatically via four main taxonomies:

  1. Back to School Shopper- Office Supplies- Frequent Transactor
  2. Back to School Shopper- Electronics- Top Tier Spender
  3. Back to School Shopper- Children’s Apparel- Top Tier Spender
  4. Back to School Shopper- Department Stores- Frequent Transactor

Are you interested in utilizing the above Mastercard Data to reach your back-to-school consumers? Contact today!

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