Holiday Spending Trends: Easter Weekend 2017

Holiday Spending Trends : During the 2016 Holiday Season, mobile app spending topped $500 million over a 3 day period! This number represents a 52% growth in spending on both iOS & Android devices from December 24th- December 26th 2016. At the forefront of the spending Frenzy? Mobile Games! Mobile gaming accounted for 87% of gross revenue from apps worldwide.

Gaming is the perfect conduit to reach consumers during the holidays. At home from work and school, mobile games provide the ideal environment to reach individuals at leisure.

This Easter Weekend, leverage the power of mobile games to reach your audience. Contact today to learn more about our robust suite of in-game solutions!

Source: Business Insider, Holiday Season bodes well for Mobile Gaming, January 2017