Vividata, Canada’s authoritative source for consumer and cross-media insights, and the leading provider of cross-platform audience measurement is pleased to partner with Connected Interactive, a leading provider of digital media buying, analytics, and audience solutions, through their datadesk.io platform.
The Trade Desk Advertisers gain new insights to audience segments, using Moneris data, for Canadian marketplace.
Recently I discussed how consumer behaviour, despite the historical inflation we are all experiencing is still following well established monthly patterns according to Moneris: Average Transaction Size month to month ’peak to trough’ over the last 2 years has operated within historical ranges
What is the most relevant signal in terms of proximity? In mobile advertising many are familiar with the idea of geofencing a radius based on proximity, with less aware of polygon targeting actual visitors to the location itself
Inflation is top of everyone’s mind these days for good reason as we are seeing historically high inflation after a 30 year period of low inflation.
First, what is Retail Media? The best way to describe is the Shopper Marketing version of digital advertising, where brands use in-store promotions to drive sales in close proximity to where the consumer actually buys their product.
Moneris, the leading provider of retail payment processing in Canada, and Connected
Interactive, a leading Canadian supplier of custom audiences for the digital marketing
ecosystem, today announced a new partnership
The year is 2016. App marketing for both brands and developers has become increasingly important in a world dominated by mobile
What do we know about this year’s BTS season?