Vividata and Connected Interactive launch project to facilitate use of SCC l Study of the Canadian Consumer based targets for Programmatic Buying
Vividata, Canada’s authoritative source for consumer and cross-media insights, and the leading provider of cross-platform audience measurement is pleased to partner with Connected Interactive, a leading provider of digital media buying, analytics, and audience solutions, through their datadesk.io platform.
Vividata subscribers can now leverage the many targets and segments built by Connected Interactive (CI) when looking to activate on The Trade Desk, DV360 and others. The targets were built by CI who mined Vividata’s thousands of variables. Delivered through the lens of the Environics Analytics Prizm system, the CI SCC targets permit advertisers to reach users across more than 30mm devices in Canada that are linked to 875,000+ plus postal codes, allowing for the most granular targeting available in Canada, which is still being privacy sensitive and compliant.
“We are proud to partner with Vividata to offer their members the most effective way to utilize the SCC’s unparalleled insights covering the most robust range of psychographic, lifestyle, and demographic attributes available to Canadian marketers”, said Lyle Wagner, President and founder of Connected Interactive.
As agencies and media companies increasingly seek full cross-media capabilities from a trusted industry source, it’s essential that Vividata’s research is available for activation and programmatic buys. Connected Interactive, as a long-time supplier of retail and data-based audiences for the digital marketing ecosystem, is well-positioned to make this connection for agencies, advertisers, and media companies.
“Working with the Connected Interactive team to expand access to our SCC data within programmatic platforms offers an immediate benefit to digital media buyers. It also marks another step forward in the delivery of full cross-media capabilities through our studies” says Tosha Kirk, VP Client Solutions at Vividata.
Connected Interactive will facilitate this access across any DSPs/platforms as required. Vividata members are encouraged to reach out to Lyle and Tosha to ensure appropriate DSP seat IDs are linked to their accounts for whitelisting to access the data.