Connected Interactive Presents: 2017 RRSP Season Insights

Has Your Brand Started Thinking About RRSP Season?

With the March 1st 2017 contribution deadline fast approaching, now is the time for Financial Brands to stay top of mind with potential RRSP contributors. Check out our RRSP Insights Infographic to learn more about core investor demographics, YOY contribution trends, and how you can reach high-value RRSP contributors with data driven strategies.

2017 RRSP Season Insights

RRSP Season Insights

Connected Interactive’s exclusive partnership with Environics Analytics gives advertisers access to a unique data driven solutions designed to reach 2018’s core RRSP prospects. (RRSP Season Insights and Prospects)

Environics Analytics is a propriety data service which aggregates consumer purchasing behaviours from over 69 credible data inputs (eg. Numeris, UBER, Stats Canada and more).

Based on relevant behaviours, consumers are organized into specific segments that can be targeted programmatically via postal FSA.

Total Dollars Contributed in a Typical Year: Target individuals who have contributed to RRSP’s, organized by the volume of total dollars they contributed in a typical year and categorized for targeting purposes by FSA.

In order to reach Canadians who have displayed high contribution levels, Connected Interactive recommends targeting the top 20% of these dollars contributions by FSA – removing 80% of the Canadian population and representing 80% of estimated annual contributions at approximately $28 billion.