Canadian retail is evolving, and major sales events like Amazon Prime Days showcase the growing collaboration between online and in-store shopping.
Online vs Offline
The Omnichannel Consumer
Consumers engage across multiple channels, not just one
They blend digital and in-store shopping for ease and value
This blending of channels offers consumers the best experience
Key Trends Shaping Canadian Shopping Habits
Changing the Game With Data-Driven Insights
It's not just about where Canadians shop, it's about what their behaviour reveals. To truly connect with consumers, businesses need to leverage data from both spheres.
