With the holiday season upon us and consumers bombarded
by an avalanche of advertisements, how can you ensure that your
advertising dollars are well spent?
Top Strategies for Brands' Holiday Campaigns
Identify Buyers for your Product or Category:
Find households spending in your
category to precisely target your
addressable market.
Increase Ad Frequency for Highest-Value Audiences:
Identify your top 20% spenders
and boost ROI by increasing ad
frequency to capture attention of top buyers.
Leverage Proximity and Recency:
Target local customers the live
and work near your stores to
encourage repeat purchases.
History is on your Side:
Identify your best potential buyers
by analyzing their transactional
behaviour during the last two holiday seasons.
Analyzing Consumer Behaviours This Holiday Season
Transactional Data:
Analyze in-store and online purchases to spot best-buyers and
shopping trends in toys, electronics, apparel, and more.
Affinity Data:
Understand interests like popular
characters and trending toys that appeal to kids and parents.
Gear Up for Results!
Blending Transactional and Affinity Data is the key to creating targeted audiences that drive stronger engagement from
high-value buyers during this holiday season
The Benefits of Utilizing Purchase Data:
Identify and Connect: Reach qualified buyers for offline and online growth
Maximize ROI: Target high-value audiences based on spending
Achieve Scale: 40 million devices and 40% of non-cash Canadian transactions
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