Back to school shopping is almost here!
Here is what we know about Canada’s Back-To-School Shopping
In 2024, households spent an average of $750 on school shopping.
70% of parents researched products online before in-store shopping, indicating strong omnichannel habits.
In 2025, 85.7% of Canadian parents plan to increase spending.
And here’s something that might surprise you:
71.6% of Canadian shoppers still prefer to
➡︎ shop in-store ⬅︎
for back-to-school supplies.
And Get This!!
Across North America
over 84% of ALL retail sale
still happen in physical stores
Yep, 84%‼️
In-store shopping is far from dead.
But Here's The Problem...
Most digital platforms are not connected to what happens in store. That critical link between online ads and in-store sales often
goes missing.
How To Solve This.....
Connect ad exposure to real-world result.
➡ See what’s working ⬅
Not just clicks or views, but actual store visits and purchases.
➡ Better Targeting ⬅
Use verified consumer transaction data to reach real shoppers,
not outdated assumptions.
Make the Most of This Season:
Tap into 18K+ brand and lifestyle preferences
Access 40M+ human-verified Canadian MobileIDs & 200M+ in the U.S.
Over 25 Billion devices globally including Mobile IDs, CTV and more
Over 40K+ segments based on real offline & in-store consumer behavious
This is the moment for brands to make
smarter decisions, powered by meaningful data.
With extensive retail affinity data across tech, apparel, school supplies, and wellness, you can tailor your messaging to what families truly need.
