Capitalize on The Fall Sports Season

Fall sports are here!

With the NFL kicking off and NHL and NBA just around the corner,

now’s the time to tap into the passion of sports fans.

Leverage Fan Data This Sports Season

Leverage Purchase Data:

• Target fans based on their purchases (tickets, equipment, apparel).

• Identify who’s attending games or buying gear.

• Align campaigns with their behaviours for better targeting.

Combine Fan Affinities with Purchase Data:

• Cross-target NFL, NHL, or NBA fans.

• Combine fan interests with purchase behaviour.

• Reach parents shopping for hockey gear or die-hard football fans.

• Deliver tailored offers that resonate with parent’s preferences.

Hyper-Target for Results:

Precision is key! Use data to focus on fans most likely to spend and

connect with them at the right time by blending behaviours.

Actionable Fan Data Strategies:

Target Specific Leagues:

Whether it's NFL, NHL, or NBA fans, use the affinity data available to drive campaigns that tap into these fan loyalties.

Blend Purchase Data and Affinities:

Combine data on fans who purchase sports equipment

or attend games to find high-intent customers.

Expand Beyond Professional Sports:

Don’t limit your reach to

professional leagues—target parents of kids in amateur

sports and those involved in youth sports leagues.

The Benefits of Utilizing Purchase Data:

• Identify and Connect: Reach qualified buyers for offline and online growth

• Maximize ROI: Target high-value audiences based on spending

• Achieve Scale: 40 million devices and 40% of non-cash Canadian transactions