Are You Ready for Black Friday and Cyber Monday?


As Black Friday and Cyber Monday approach, understanding your

audience is key to cutting through the noise. Here’s how data can give

you the edge this holiday season!


A Holistic View of Audience Behaviour


Transactional Data – Purchases from both in-store and online.

Affinity Data – Insights into customer interests and passions.


This combination offers a full picture of your most valuable customers.

a collage of three pictures of football players and fans


Gear Up for Results


Blending Transactional and Affinity Data is the key to creating targeted audiences that drive stronger engagement from high-value buyers during

Black Friday and Cyber Monday.


How to Optimize Your Holiday Campaigns:


Use Transactional Data

Identify shoppers based on purchase history for the

last 2 years. Focus on those actively making

purchases in your category.


Leverage Affinity Data

Understand customer passions to create personalized messages.

Combine affinities with purchases for deeper engagement.


Hyper-Target for Precision

Blend both data sets for campaigns that reach the right people

at the right time. Maximize your ROI by targeting

those most likely to convert at a time when impressions are in high demand.



The Benefits of Utilizing Purchase Data:

  • Identify and Connect: Reach qualified buyers for offline and online growth

  • Maximize ROI: Target high-value audiences based on spending

  • Achieve Scale: 40 million devices and 40% of non-cash Canadian transactions

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