paid_Installs

Need to Know: 4 Things about Paid Installs

There is no doubt that mobile apps are exploding, “Canada’s 18 million app users—along with their two billion global counterparts—download apps, both free and paid, to their mobile devices” (ICTC, 2014). Many brands, developers and agencies create an app and expect it to be downloaded by hundreds of thousands of people, unfortunately most of the…