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From Insights to Action: Noel Geer’s Guide to Leveraging Purchase Data

Toronto, May 25th 2022 Moneris, the leading provider of retail payment processing in Canada, and Connected Interactive, a leading Canadian supplier of custom audiences for the digital marketing ecosystem, today announced a new partnership to bring highly coveted retail audience data to the Canadian advertising industry. Through CI, with exclusive representation from JSquare2 agency in the Quebec market, Moneris […]

First, what is Retail Media? The best way to describe is the Shopper Marketing version of digital advertising, where brands use in-store promotions to drive sales in close proximity to where the consumer actually buys their product. So, you can imagine the appeal for brands who spend significantly on this type of advertising to access a retailer’s 1st party sales data for accurate […]

What is the most relevant signal in terms of proximity? In mobile advertising many are familiar with the idea of geofencing a radius based on proximity, with less aware of polygon targeting actual visitors to the location itself. A signal we hear less about is proximity to work and home. What does that mean and […]