Navigating the Complex World of Programmatic Advertising

Hey everyone, Noel Geer here, CEO of Connected Interactive. After 25 years in the advertising industry, I’ve seen it all—the highs, the lows, the pitfalls, and the triumphs. I’m writing this to simply let you know that going forward I will be sharing my lessons and insights for free with you in hopes that I can help you navigate this incredibly complex space and achieve success faster.

The Digital Maze

The Digital Marketing and Advertising space, especially programmatic, can be an incredibly complicated space to navigate. In my 25 years of experience in advertising and over a decade in programmatic (That’s right I started when they called it real-time bidding), I’ve witnessed countless failures and successes. My hope is to help you avoid the pitfalls and run towards success by sharing my knowledge.

Who Can Benefit?

Whether you’re new to the advertising game, a business owner, executive or agency owner — small or large — looking to accelerate your growth, or a marketing professional or even student wanting to arm yourself with knowledge, I will do my best to transfer my years of experience to help you navigate the digital and programmatic advertising space.

Why Share for Free?

For many, working directly with me and my team can be too expensive, so in an effort to impact as many people as possible, I’ve decided to share my knowledge for free in an open forum. If this helps you then I’ve succeeded and maybe one day, we’ll get the chance to work together, but if not, that’s okay too, just enjoy.

The Complexity of Digital Advertising

In the digital advertising space, there are countless factors to consider. Making the right moves, avoiding pitfalls, and truly understanding the industry can make or break a business, a career, or the dreams of an aspiring entrepreneur.

What Will I Share?

I will be sharing information specifically on:

Personal Growth and Challenges

From a personal growth and entrepreneurial perspective, I’ve overcome numerous challenges that often felt like the world was ending. At some points in my journey, it felt like I was going to lose it all and it took a toll mentally, but finding new ways to approach this game was key for longevity and through it all coming out stronger than ever before. These trials and tribulations have taught me invaluable lessons about what it takes to succeed. I’ve had to reassess many times and pivot to find the right path, and I will share these lessons with you to help you navigate through some of the harder times.

My Commitment to You

So, this is my decree: I promise to serve you with valuable information, and I hope it finds its way into the hands of those who need it. Thanks for joining me on this journey. I can’t wait to share more with you.

Final Thoughts

Here we go!