Purpose Built
Technology
Precision-engineered marketing technology made to masterfully build, execute, and optimize audiences across multiple channels to focus on the essential elements that drive success.
Connected Audience Hub
Featuring over 22,000 consumer segments with countless possibilities, all anchored to verified, consent-based IDs. Our advanced audience-building technology enables us to craft custom audiences and personas that are immediately actionable for digital executions, underpinned by transactional data, Affinities, Demographics, and a wide range of behaviours
Data Partners
Connected Marketing Cloud
Efficiently reach your target audience across diverse channels, encompassing both demand and supply integrations, with our integrated marketing cloud. Our system offers a blend of precision targeting and real-time insights, ensuring impactful attention and engagement across any digital channel.
Advertising Techology Partners
Measurement & Analytics
Tracking provides a comprehensive view of campaign performance, ensuring real-time, cross-platform insights. This continuous optimization focuses on the metrics essential for sustained success. Additionally, this enables us to offer our Audience Blueprint Analysis, giving advertisers insights into audience behaviour that extend beyond just advertising needs.
Platform and Measurement Partners
Remarketing and Deep
Linking
Our platform and team enable diverse remarketing and re-engagement strategies, leveraging deep linking and first-party data technology for personalized precision across both paid and owned channels. This approach ensures seamless user experiences, guiding them back to your app, website, or retail store, directly to the most relevant content or products. This significantly boosts conversion rates, retention, and the lifetime value of your customers.
Leading with Privacy-Compliant Audience Solutions
For over 12 years, we have been at the forefront of developing privacy-compliant audience solutions, anticipating and adapting to the evolving landscape of data privacy. Our approach is built on utilizing identifiers with a clear chain of consent, ensuring our methods are not reliant on third-party cookies. Instead, we leverage mobile device IDs, emails, and home addresses, all within the framework of stringent privacy standards. This foresight in our development strategy positions us ideally in the current climate of new data privacy laws.
Trust in our experience and forward-thinking approach to ensure your data strategies are not only compliant but also future-proof.
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