The incredible growth in the mobile gaming space has made it the largest entertainment venue in the world. Gaming is one of the most effective platforms on which to engage consumers, with engagement levels and brand lift performance metrics 10 times that of normal benchmarks.
An amazing 32% of time spent on iOS and Android devices is in gaming, making it the largest mobile category. Three times more video is consumed in mobile gaming than on You Tube and Facebook combined.
The Gaming Advantage