The incredible growth in the mobile gaming space has made it the largest entertainment venue in the world. Gaming is one of the most effective platforms on which to engage consumers, with engagement levels and brand lift performance metrics 10 times that of normal benchmarks.
In 2015, mobile games generated an amazing 85% of mobile app market revenue, representing a total spending of $34.8 billion across the globe. Over half of the population spends time in mobile gaming, with 56% of users playing games on their mobile devices. By 2020, that number is forecasted to grow to 63.7% to 213 million users.
The Gaming Advantage