sp3

sp2
mass_reach2

DoubleClick – The creative process for programmatic

sp3

eMarketer – Marketers Shift 2016 Budgets, and Attention, to Marketing Technology – March, 2016

sp

eMarketer – Mobile Drives Canada’s Programmatic Growth – October, 2015

sp


gaming2

Ad Exchanger – Rewarded Video Is A Gem for Ubisoft’s Mobile Games – March, 2016

sp

eMarketer – Growing Number of Smartphone Users Is Driving Mobile Gaming Consumption – March, 2016

sp

The Wall Street Journal – More Marketers Offer Incentives for Watching Ads – January, 2016

sp

eMarketer – Which In-Game Ads Are Most Common – January, 2016

sp

Google- Why Gamers Should Be Part of Your Audience Strategy – December, 2015

sp

eMarketer – Who Gets the Most out of Mobile – February, 2016

sp

adExchanger – Gamified Ads Can Boost Consumer Engagement, Generate Valuable Player Data – May, 2016

sp

Venturebeat – Mobile Devices Will be More Powerful Than Playstation 4, Xbox One in 2017, ARM Forecasts (update) – February, 2016:

sp

US Digital Video Viewers Aren’t Fond of Pre-Roll Ads

sp

Is the Gaming Industry the Next Big Marketing Channel?

sp


sp2
mobile

Mobile Marketer – Ford values mobile with a new subsidiary focused on innovation – March, 2016

sp

eMarketer – Growing Number of Smartphone Users Is Driving Mobile Gaming Consumption – March, 2016:

sp

Digiday – Why the mobile ad market is so dependent on app installs for growth – November, 2015:

sp

VentureBeat – iOS downloads soar 23% higher in October for popular apps even as advertising costs rise- November, 2015:

sp

eMarketer – Path to Purchase is Mobile but Not Social in Canada- December, 2015:

sp

eMarketer – Who Gets the Most out of Mobile – February, 2016:

sp

Yahoo Advertising- Talking Mobile, Key Insights for Advertisers and Publishers on Smartphone Use & Dominance

sp

eMarketer- Marketers in Canada Devote More Money to Mobile- February, 2016:

sp

Is Internet Time All About Apps?

sp


sp2
acquisition

sp2

Lead Generation

sp2

Marketing Magazine – Email Marketing is on the Rise in Canada – March 9, 2016:

sp

eMarketer- Loyalty program memberships Climb, but Participation Wanes- February 10, 2016:

sp

eMarketer- In Canada, Most Internet Users Bank Online- April 27, 2016:

sp

sp2

Mobile App Marketing

sp2

The Verge- Life and Death in the App Store –

sp

Digiday – Why the mobile ad market is so dependent on app installs for growth – November 10, 2015:

sp

Mobile Commerce Daily – McDonald’s 7M app Downloads Highlights Effectiveness of relevant incentives – January 27, 2016:

sp


engagement

Engagement:

sp2

adExchanger – Gamified Ads Can Boost Consumer Engagement, Generate Valuable Player Data – May 3rd, 2016:

sp

US Digital Video Viewers Aren’t Fond of Pre-Roll Ads