Advertising InsightsTM

More Precise Online Marketing Based On Location And Aggregate Purchase Behaviour

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Mastercard Advertising Insights: Aggregation and Analysis

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How can I reach likely purchasers more precisely?
How do I find potential customers who are ready to buy?
How can I turn ad spend into greater return?
Leverage Mastercard Advertising Insights to reach precise populations based around your specific campaign needs. Drawing from billions of transactions, Mastercard identifies aggregate purchasing behaviours within account segments and links those segments to geographic areas. Mastercard Advertising Insights allow for highly focused media buys.
You can reach highly selective populations within your current customer base, an aggregated set of competitors, or whole-category spenders by specifying multiple characteristics encompassing:

Historic spend behaviours

Location spend behaviours

Calendar-based spend behaviours

Combination of spend behaviours

Life-event indicators

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