Originally Published via Media in Canada by Sonya Fatah To broaden its reach to access bigger, more mainstream brands, Toronto-based gaming advertising company Play Money Media has rebranded as Connected Interactive, with the message that it has evolved into a mobile-centric advertising company focusing both on gamers and on expanding its reach to other categories such as…Details
There is no doubt that mobile apps are exploding, “Canada’s 18 million app users—along with their two billion global counterparts—download apps, both free and paid, to their mobile devices” (ICTC, 2014). Many brands, developers and agencies create an app and expect it to be downloaded by hundreds of thousands of people, unfortunately most of the…Details
Remember when the Motorola Razr was the coolest thing since sliced bread? Fast forward a decade or so, and we are now living in an entirely mobile age. In 2016, 59.95% of people in the country regularly used a smartphone, and by 2018 this number is predicted to jump to 64.6%! We use our phones to…Details
Connected Interactive Launches a New Suite of Adver-Games. TORONTO, Canada- May 6th, 2016- Connected Interactive, a Toronto-based digital ad-solutions and ad-tech company, has launched a new suite of adver-games that provide turn-key opportunities to engage audiences. Adver-gaming is a rising form of digital advertising that utilizes a branded gaming unit in order to promote a…Details
What do we know about this year’s BTS season? The back-to-school season is growing in importance to Canadian consumers- according to a report by Initiative, 18% of parents plan to spend more on back-to-school shopping than they did in 2015. The BTS spend in Canada is also forecasted to grow exponentially- Canadians are projected…Details
The year is 2016. App marketing for both brands and developers has become increasingly important in a world dominated by mobile. Mobile apps are an ideal conduit through which to reach consumers, drive engagement and in some cases monetization- however, what many advertisers fail to realize are the challenges they will face in order to…Details
Interested in who will be making holiday purchases this year, and how? Connected Interactive’s Holiday Infographic explores 2016 holiday spending trends, core consumer habits, and how to target audiences via gaming.
RRSP Season Insights 2017: How do Canadian and American Millennials feel about saving for retirement?
Connected Interactive’s Mastercard Consumer Profiles aggregate Mastercard spending data from Top Tier Spenders and Frequent Transactors in specific merchant segments. By assembling these merchant segments into profiles, Connected Interactive aims to help advertisers reach their exact target audiences via programmatic campaigns.
During the 2016 Holiday Season, mobile app spending topped $500 million over a 3 day period! This number represents a 52% growth in spending on both iOS & Android devices from December 24th- December 26th 2016. At the forefront of the spending Frenzy? Mobile Games! Mobile gaming accounted for 87% of gross revenue from…Details
The 2017 Back-to-School Season is almost here! August and September represent a crucial spending period for back-to-school shoppers, with last year’s BTS spend projected to reach an astonishing $75.8 billion! Research shows that clothing, electronics, school supplies and shoes were expected to lead the spending frenzy, with an average family spending up to $461 on…Details
An A+ Back-to-School Strategy! Mastercard Transactional Data + Social Media Marketing This just in: Connected Interactive can now reach 2016’s top BTS consumers via Instagram, Facebook & Snapchat! Our Mastercard Back-to-School solution identifies last year’s top BTS shoppers of office supplies, electronics, children’s apparel and department stores. Contact firstname.lastname@example.org to learn more today! Learn more about…Details
Connected Interactive’s 2017 Holiday Infographic explores last year’s holiday spending trends & top retail categories, the rise of Black Friday sales, and how to target 2016’s top holiday shoppers via Mastercard transactional data. Contact email@example.com to learn more about our Holiday Solutions today!
Looking for Auto Intenders? Look no Further! Are you looking for an effective data solution to target automotive retail and/or OEM consumers? Connected Interactive has developed a robust data suite designed to reach auto-intenders at every point of the sales cycle! Our exclusive data partnerships allow advertises to target consumers displaying active interest over a broad range…Details
Connected Interactive’s 2017 Holiday Infographic explores last year’s holiday spending trends & top retail categories and how to target 2016’s top holiday shoppers via Mastercard transactional data. Contact firstname.lastname@example.org to learn more about our Holiday Solutions today!
Has Your Brand Started Thinking About RRSP Season? With the March 1st 2017 contribution deadline fast approaching, now is the time for Financial Brands to stay top of mind with potential RRSP contributors. Check out our RRSP Insights Infographic to learn more about core investor demographics, YOY contribution trends, and how you can reach high-value…Details