During the 2016 Holiday Season, mobile app spending topped $500 million over a 3 day period! This number represents a 52% growth in spending on both iOS & Android devices from December 24th- December 26th 2016. At the forefront of the spending Frenzy? Mobile Games! Mobile gaming accounted for 87% of gross revenue from…Details
Connected Interactive’s Mastercard Consumer Profiles aggregate Mastercard spending data from Top Tier Spenders and Frequent Transactors in specific merchant segments. By assembling these merchant segments into profiles, Connected Interactive aims to help advertisers reach their exact target audiences via programmatic campaigns.
RRSP Season Insights 2017: How do Canadian and American Millennials feel about saving for retirement?
Interested in who will be making holiday purchases this year, and how? Connected Interactive’s Holiday Infographic explores 2016 holiday spending trends, core consumer habits, and how to target audiences via gaming.
The year is 2016. App marketing for both brands and developers has become increasingly important in a world dominated by mobile. Mobile apps are an ideal conduit through which to reach consumers, drive engagement and in some cases monetization- however, what many advertisers fail to realize are the challenges they will face in order to…Details
What do we know about this year’s BTS season? The back-to-school season is growing in importance to Canadian consumers- according to a report by Initiative, 18% of parents plan to spend more on back-to-school shopping than they did in 2015. The BTS spend in Canada is also forecasted to grow exponentially- Canadians are projected…Details
Connected Interactive Launches a New Suite of Adver-Games. TORONTO, Canada- May 6th, 2016- Connected Interactive, a Toronto-based digital ad-solutions and ad-tech company, has launched a new suite of adver-games that provide turn-key opportunities to engage audiences. Adver-gaming is a rising form of digital advertising that utilizes a branded gaming unit in order to promote a…Details
It is obvious that our society has reached the dawn of a mobile age. In 2014 “56% of people in the country [used] a smartphone regularly” and it is predicted that “there will be more than 6 million new smartphone users in Canada between 2014 and 2018” representing “nearly 65% of the country’s overall population” (eMarketer, 2015). …Details
There is no doubt that mobile apps are exploding, “Canada’s 18 million app users—along with their two billion global counterparts—download apps, both free and paid, to their mobile devices” (ICTC, 2014). Many brands, developers and agencies create an app and expect it to be downloaded by hundreds of thousands of people, unfortunately most of the…Details
Originally Published via Media in Canada by Sonya Fatah To broaden its reach to access bigger, more mainstream brands, Toronto-based gaming advertising company Play Money Media has rebranded as Connected Interactive, with the message that it has evolved into a mobile-centric advertising company focusing both on gamers and on expanding its reach to other categories such as…Details